Weekday

No, I'm not talking about Monday to Friday, I'm talking about the store weekday, the brand which is part of the H&M group. With only two stores in London, it's not as well known to many. I remember reading about the Regent St store opening last year and was excited about the brand.
Weekday focuses on denim and minimalist items which I adore. I love the slouchy Scandinavian style and although not for everyone it works for some.

I discovered their swimwear section this year which made me want it all. I however only ended up buying this beautiful yellow set before I went on holiday recently. These were the other pieces I fell in love with.

Jeans, Top, Trousers, Dress
Jeans, Sweatshirt, Trousers, Dress

Bikini Top, Denim jacket, Top, Earrings
Bikini bottom, Tshirt, Jumpsuit, Trainers

As you can see from some of the above items, it can easily fit into your everyday basics. They do amazing prints like the below dress, it can double up as a kimono as well, wear open over jeans. 

I'm wearing a small in this dress. They also do a monochrome version. Oh, and did I mention it has pockets!!!

Dress. Trainers

Jacket old (similar here)

This dress was kindly gifted by weekday. The blog post was not sponsored in any way and are my own words.